Katelyn is a seasoned creative thinker and brand leader specializing in wellness retail and hospitality. She combines expertise in branding, private label product development, bespoke packaging, and visual identity systems to craft meaningful, tactile experiences that resonate with diverse audiences.

Collaborating with leading hospitality and wellness brands such as Othership, The Four Seasons, Soul Cycle, Ennismore, Indigo, and Openhouse, Katelyn develops elevated branding, proprietary products, and cohesive OS&E that stand out in competitive markets.

With roots in handmade artistry—from ceramics to natural dyes—Katelyn brings a creative, tactile approach to every project. Passionate about texture, color, and thoughtful design, she expertly balances the roles of dreamer and executor to bring aesthetic visions to life. For Katelyn, each project begins with a blank mood board, where she transforms everyday inspiration into extraordinary concepts, creating immersive brand worlds that are both authentic and aspirational.