wild woven
Wild Woven is a lifestyle and apparel brand specializing in botanically dyed, organic, ethically-crafted textiles. From visual identity, to strategic brand partnerships, to product management and styling, I’m responsible for maintaining the Wild Woven brand aesthetic
visual identity.
The branding, packaging, and art direction for Wild Woven needed to reflect their values around sustainability, ethical and responsible textile manufacturing, and celebrating a community of women.
social media + customer retention
The strategy for Wild Woven’s social media includes story design, influencer collaborations and education around natural dyeing–all focused on giving to customers. I also manage the customer retention initiatives through the newsletter (created with Flodesk,) and special customer outreach campaigns.
product management
From conception to completion, to promotion, I have handled all of Wild Woven’s product development. I coordinate with suppliers and seamstresses to develop a design plan and execution strategy. I then collaborate with content consultants Babe Creative to come up with the copy and advertising strategy for each product launch. I coordinate photography and product styling to create a cohesive, brand-aligned campaign for the website, social media, and print materials.
brand collaborations.
Creative collaborations between analagous brands is inherent to the Wild Woven ethos. Community is an important pillar to Wild Woven, so we strategically partnered with like-minded brands such as Cambie Design, Cardea Auset, My Orgasmic Life, The Wanderly, Yellow Beauty, Arraei Collective, and Onderbroeks to create truly special product collaborations that resonate with, and expand Wild Woven’s customer base.
events.
Events designed to engage customers on a deeper level, and create a more thorough understanding of what goes into a Wild Woven product, while building trust and deeper connections.
