living elixir

Living Apothecary is a naturopath-founded wellness brand rooted in specialty loose leaf teas, and stocked by retailers such as Jillian Harris’ Jillybox, and Indigo. The brief was to mature and refresh their logos, and create custom packaging for teas. In 2020, Living Apothecary opened Living Elixir, a wellness centre and elixir bar. They required a visual identity that felt analogous to their parent brand while maintaining a playful, separate vibe. This project began with logos, colour palette, and typographic selection, but quickly expanded into packaging and interior design elements.